Privacy policy

Privacy Policy

This Privacy Policy explains how Anfaru collects, uses, and protects your personal information when you visit our website, place an order, contact us, or use our services.

1. Information We Collect

We may collect the following information:

your name, email address, phone number, billing address, and shipping address;
order details, including products purchased, order value, delivery status, and return information;
payment information, which is processed securely by our payment providers;
messages you send to our customer support;
technical information such as IP address, browser type, device information, pages visited, and how you interact with our website;
marketing preferences, cookie preferences, and newsletter interactions.

2. How We Use Your Information

We use your information to:

process and deliver your order;
process payments and prevent fraud;
provide customer support;
handle returns, refunds, and warranty requests;
send order confirmations, shipping updates, and service messages;
improve our website, products, and customer experience;
send marketing emails or messages if you have opted in or where permitted by law;
measure and improve our advertising and marketing campaigns;
comply with legal, tax, accounting, and security requirements.

3. Payments

Payments are processed by third-party payment providers. Depending on your location and the payment method selected at checkout, this may include providers such as Shopify Payments, PayPal, Klarna, Apple Pay, Google Pay, Shop Pay, or other payment providers shown at checkout.

We do not store full credit card details on our servers.

4. Shipping and Fulfilment

We share the information necessary to deliver your order with shipping, fulfilment, and logistics partners. This may include your name, shipping address, email address, phone number, and order details.

5. Email and SMS Marketing

If you sign up for our newsletter or marketing messages, we may send you promotional emails, offers, product updates, and other marketing communications.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at support@anfaru.co.uk.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, analyse website performance, personalise your experience, and measure our advertising.

Some cookies are necessary for the website to function. Others help us improve our store and show more relevant ads.

You can manage cookies through your browser settings or, where available, through our cookie banner or cookie settings tool.

7. Analytics and Advertising

We may use analytics and advertising tools such as Meta, Google, TikTok, Pinterest, Microsoft, Klaviyo, or similar platforms to understand website activity, measure campaign performance, and show relevant ads.

These tools may collect information such as your IP address, device information, browser information, pages viewed, products added to cart, purchases, and interactions with our website.

8. Sharing Your Information

We may share your information with trusted service providers who help us operate our store, process orders, deliver products, process payments, provide customer support, send marketing communications, analyse website performance, and prevent fraud.

We do not sell your personal information in exchange for money.

9. International Transfers

We may process, store, and transfer your personal information in countries other than the country where you live. These countries may have different data protection laws.

Where required, we use appropriate safeguards to protect your information.

10. How Long We Keep Your Information

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy, including order processing, customer support, legal, tax, accounting, fraud prevention, and business record purposes.

11. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, restriction, portability, or to object to certain processing.

If you are a California resident or live in another location with applicable privacy rights, you may have additional rights under local privacy laws.

To exercise your privacy rights, please contact us at support@anfaru.co.uk.

12. Security

We use reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, and destruction.

No online service can be guaranteed to be completely secure, but we take reasonable steps to protect your information.